Get approval to attend AutomationSTAR

Get Approval to Attend AutomationSTAR

Secure that YES from your company with tips, key talking points, and letter template

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Love the idea of attending AutomationSTAR, but your company doesn’t yet know the benefits of your participation in Europe’s fast growing test automation event? We’ve got just the tools you need.

Here are tips on how to get approval by demonstrating how your company will benefit by your attendance at AutomationSTAR. Check out the information below, download the proven email template, and before you know it you’ll be joining 650+ automators, developers and test engineers.

Where to Start?

This guide contains some prompts to help you talk to your training decision maker, whether they’re a team lead, manager or CEO, and highlights just some of the great reasons you need to be at AutomationSTAR, plus a tried & tested email template that you can edit and send.

Download Template

Get your tried and trusted email template to guide you

Do your Research

List all the great reasons you NEED to be at AutomationSTAR

Get Approval

Talk to your decision maker about how you’ll achieve goals & secure budget approval

Book your Ticket!

You’re now on your way to joining us in Antwerp this November!

Tips to get that Yes

Highlight the Reasons to Attend

Knowledge is Power
You’re the company’s best asset! A confident employee equipped with all the right resources is vital to business success. At AutomationSTAR, you get insights from the greatest minds in testing, armed with years of experience. Get back to work with new knowledge, strategies, processes, and lots more.

Investment in People
The learnings you take away from AutomationSTAR help you, your team, and the company – for years to come! It’s two whole days of training that you can apply to your testing projects.

Totally focused on Test Automation
This is a conference dedicated to everything to do with automation in testing. It’s your chance to go in-depth on the topics you work with, get your questions answered, and work with your peers to solve problems and generate lots of new ideas.

Global Community
Meet with your peers from all over Europe and exchange ideas and sparkling conversation! This is where the whole test automation community is gathering, so you benefit from all the incredible learnings of the speakers, PLUS the shared experiences of your fellow test automation professionals.

Talk Face to Face

Have a chat with your manager about why you feel you’ll benefit from attending, the goals you’ll achieve, and what you’ll bring back to the team.

Top tip: Be specific! When talking to your manager or training decision maker, let them know what’s in it for the business, and your customers. Keep the focus on the needs of your company, and how you attending AutomationSTAR will help address specific goals and objectives.

Prompts to get the Conversation Started

“I’d like to invest in my professional development so I can get better at [insert skill here]”

“Attending AutomationSTAR means I’ll be learning from the real-life experience of testing experts, with proven results.”

“This investment will help the company implement new ideas and fast-track our projects.”

“I want to stay ahead of the curve and ensure I’m bringing new value back to the team.”

After you Get Approval

Once you get approval, double check if you need a purchase order number from your finance department and add that to your booking. Go to the AutomationSTAR tickets page, add ticket(s) to your cart, completing delegate registration information as you go and then your billing details. You can opt to be invoiced or pay by credit card. If using a company card that needs verification, remember to notify the card holder than a transaction is imminent.

We look forward to welcoming you to AutomationSTAR and let us know if you need any help in the meantime.

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